Muddling through is the expensive option
Most marketing doesn’t fail from lack of effort. It fails because nobody senior ever made a call on what matters most — so the team works hard in four directions at once and none of them compound.
A quarter costs more than a session
Three months of a team pointed at the wrong priority costs more in salary alone than any engagement on this site. The cheap option is finding out early.
Retainers hide the diagnosis
Start with monthly delivery and you buy activity before anyone has established what's actually broken. The plan should come first — even if the plan says hire someone else.
Advice you can't act on isn't strategy
A deck of observations is not a plan. You should leave knowing what to do, in what order, and what to stop doing to make room.
Who this is for
Strategy work suits two situations especially well — and genuinely doesn’t suit some others. Better to know now.
This is for you if
- You have an internal team that's working hard but not quite hitting the mark
- You want senior marketing direction without handing over implementation
- You need clearer priorities before spending more on execution
- You want a structured plan, not vague advice
- You'd rather know what's wrong before committing to a retainer
This isn’t for you if
- You want Social Spark to create, post, build, or manage everything
- You want unlimited access or live chat
- You need urgent day-to-day marketing support
- You are not willing to implement the plan
If that second list is closer to the truth, a delivery retainer is a better fit than anything on this site — and that’s a fine answer.
Two situations this solves
“We have a team. They’re just not quite hitting it.”
You’re not short of capacity — you’re short of a call. The gap is usually priority and sequencing, not talent. A session gives your existing people a defensible plan and the permission to stop doing the things that aren’t working.
“I want a plan before I commit to a retainer.”
Sensible. Buy the diagnosis on its own, see whether the thinking is any good, and make the delivery decision afterwards with actual information. If the plan says you don’t need an agency, it says that.
Start where it’s cheapest
The 90-Minute Strategy Session — £295, booked and paid online — for one specific problem. Or the Marketing Roadmap Workshop (£395) if you need the whole 90-day picture.